Promocja książki na łamach ,,Tęczy"
Streszczenie
The article discussed books problems in social-cultural paper ‘‘Tęcza
,,
published between
1927–1939 in Poznan´ by The St. Wojciech Bookshop and Printer. The author presents main form
of book promotion in ‘‘Tęcza
,,
. The book was distributed by means of book advertising, new
publishing review, book criticisms, premiums and prizes. There are a lot of examples of Polish
and foreign titles. Editorial staff of the paper chose rather religious and social books. There are
a lot of novels, stories, diaries, biographies, albums and travel books. ‘‘Tęcza
,,
wanted a good
book and conscious reader.
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