Efektywność strategii bancassurance
Czechowska, Iwona D.
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Bancassurance is a co-operation between bank and insurance. This type co-operation occurs also in Poland. This strategy is a good solution for banks, because it causes larger effectiveness their working. The aim of article is the presentation of factors influencing on growth of efficiency this co-operation, with special regard: the forms, also the distribution of type on-line and different ones.