Browsing Annales. Etyka w życiu gospodarczym / Annales. Ethics in Economic Life by Subject "image"
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The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S. (Wydawnictwo Uniwersytetu Łódzkiego, 2019)The aim of the article is to examine the portrayals of mature adults (55+) in television commercials in Poland and in the United States. It is important to analyze the portrayal of this group as, on the one hand, they are ...