Funkcja autoprezentacyjna jako dominanta perlokucyjna form agresji werbalnej (na przykładzie komentarzy Pawła Zarzecznego „Krótko i na temat”)
Streszczenie
The article studies means of verbal aggression, used by Paweł Zarzeczny in his commentaries
“Shortly and about”, as part of process of creating the journalist’s occupational image. The
publicist applies wide range of aggressive language behavior, from evident forms of aggression
(such as insults or negative assessments), through camouflaged means of verbal aggression using
comicality (among other things jokes, plays on words, irony) to hidden forms of aggression using
intertextual manipulations (citations, analogies, stereotypes). All highly mentioned endeavors are
purely manipulative and autopresentation (not the discreditation) is their predominating function.
As proved in the article, Paweł Zarzeczny inscribes himself to a general trend in media for gaining
publicity at the cost of someone else’s image.
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