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Value Creation by Engaging Customers in the Process of Product and Business Design in a Virtual Environment
The article presents the benefits of co-creating value with consumers in a virtual environment based on the research conducted on a group of 134 enterprises. The issue of co-creation of value is now one of the new directions ...
CO-CREATING VALUE WITH THE CUSTOMERS IN MANUFACTURING COMPANIES
(Wydawnictwo Politechniki Poznańskiej, 2018)
Changes in the sphere of consumer behavior under the influence of the development and dissemination of ICTs have a significant impact on the operations of enterprises. These changes also affect the concept of value and ...