SWOT Analysis in the Formulation of Tourism Development Strategies for Destinations
Oglądaj/ Otwórz
Data
2011-06-21Autor
Goranczewski, Bolesław
Puciato, Daniel
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The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.
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