Many (World Heritage) cultural landscapes are a living environment for thousands of inhabitants, visitors, entrepreneurs, farmers and other land users. In order to manage such landscapes we have to consider the legal framework and the reality of the regional planning culture. The ‘landscape of regional players’ consists of a wide range of stakeholders. How should regions tackle natural and cultural heritage as an integrated part of regional development? The discussion of Austria’s Hallstatt-Dachstein / Salzkammergut World Heritage region involves vertical and horizontal dimensions of governance, including politics, administration, private businesses and civil society.