dc.contributor.author | Sadowska, Agnieszka | |
dc.date.accessioned | 2015-07-02T06:49:56Z | |
dc.date.available | 2015-07-02T06:49:56Z | |
dc.date.issued | 2007 | |
dc.identifier.issn | 1505-9057 | |
dc.identifier.uri | http://hdl.handle.net/11089/10446 | |
dc.description.abstract | The aim of this work is to analyse the form and function of the newspaper headlines.
Most often they perform the informative function. They provide a summary of the whole
article. Their purpose is to drew the readers’ attention and to encourage them to read the
whole article. They frequently evoke emotional reactions and sometimes they may even shock
the readers. The headlines are supposed to be intriguing and implicit. A journalist has to
remember not to manipulate the readers but to present them with the info. That is confirmed.
A journalist musn’t harm the reader they have to realize that they shape the readers’ views
and influence the public opinion. | pl_PL |
dc.description.sponsorship | Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej naukę | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
dc.relation.ispartofseries | Acta Universitatis Lodziensis. Folia Litteraria Polonica;9 | |
dc.title | Tytuły prasowe - ich budowa i funkcja | pl_PL |
dc.title.alternative | Press titles - their construction and function | pl_PL |
dc.type | Article | pl_PL |
dc.page.number | [401]-413 | pl_PL |